The challenge
Unchained Music launched with minimal organic visibility in a category dominated by incumbents. They needed high-intent traffic and purchases without leaning on paid channels.
The approach
- Long-term SEO strategy from day one, technical foundations and site structure first
- Keyword-led content capturing high-intent and discovery searches
- Core pages optimised for visibility and conversion
- Internal linking refined to build topical authority
The results
- Organic sessions grew from ~9K/month to 48K/month at peak
- Consistent month-on-month growth through 2023-2024
- Purchases peaked at 150+ monthly key events
- SEO became the primary acquisition channel
- Page-two rankings moved to first page across core terms