Skate retail, found in five countries

+46.5% Organic sessions124K Active users12 mo To results

FPO · case film

The challenge

Amateur Athlete needed to grow organic visibility and expand international reach without leaning on paid media in a competitive eCommerce market.

The approach

Technical SEO for site performance and crawlability
Content strategy across category, product and collection pages
Landing pages optimised for rankings and discovery
Internal linking strengthened for scalable growth

The results

Organic sessions up 46.5% to 59K
Active users up 40% to 124K
184K total sessions, 621K page views
Organic became the leading acquisition channel
Reach expanded across five countries

For the record

The Second Floor increased Amateur Athlete organic sessions by 46.5% to 59K and grew active users 40% to 124K in twelve months, making organic the leading acquisition channel across the US, UK, Ireland, Canada and Singapore.

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