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The archive.

Seven partnerships, zero vanity metrics. Filter by who it was for or what we did. Every case carries its receipts.

This is the full Second Floor work archive: a filterable library of case studies spanning brand, build, growth and measurement. It serves the clients we know best: artists and labels in music, startups and founders, and creative businesses like studios, venues, fashion and hospitality. Every case here is built on real, verified numbers rather than promises, from +430% organic growth at Unchained Music to +180% revenue at 6.8x ROAS for Eden Goods and 550+ sales appointments for Williams Homes. Use the filters to sort by audience or by capability (SEO, AEO/GEO for AI-answer visibility, paid media, web build and analytics), then open any card to read the strategy, the work and the results in full. No black boxes, no inflated metrics: just outcomes we can stand behind and explain.

Filter /
+430% organic trafficUnchained Music
5× organic growth, 150+ monthly purchases: our own startup, grown with this method
ArtistsStartupsGrowth
124K active usersAmateur Athlete
Skate retail, found in five countries
CreativeGrowth
+180% revenueEden Goods
Scaled spend, kept 6.8× ROAS
CreativeGrowth
550+ appointmentsWilliams Homes
Sold-out communities via tracked ads
GrowthMeasurement
+52% traffic recoveredParadigm Life
Spam-attack recovery in six months
Growth
Scalable SEO deliveryEdge Digital
Agency workflows that hold at scale
CreativeGrowth
+45% budget efficiencyElement Three
GA4 migration, attribution you can trust
CreativeMeasurement

Asked &
answered

What industries do you work with?+
We work across three areas: artists and labels in music, startups and founders, and creative businesses such as studios, venues, fashion and hospitality. The archive shows the breadth, from a music-tech startup and a skate retailer to homebuilders and SEO agencies. The principles travel, even when the sector changes.
Do you share real numbers in your case studies?+
Yes. Every case in the archive carries real, verified results, not vanity metrics. Examples include Unchained Music at +430% organic and Eden Goods at +180% revenue on 6.8x ROAS. We show the receipts because transparency is how we work, with weekly updates and no black boxes.
How long until we see results?+
It depends on the channel: paid media can move within weeks, while organic and AEO/GEO compound over months. Several cases here reached their headline numbers over six to eighteen months. Unchained Music grew from roughly 9K to 48K monthly sessions over 18 months. We send weekly updates so you can see progress as it builds, not just at the end.
Which audiences can I filter the work by?+
You can filter the archive by audience (artists and labels, startups, and creative businesses) or by capability across Growth, Build and Measurement. Use the filter bar above the grid to narrow the cases to the ones most like your situation. Every card links to the full story behind the numbers.
Can we talk to a reference before starting?+
Yes. We are happy to connect you with a relevant client reference once we understand your goals. The best starting point is a free 30-minute strategy call, or a free growth review where we run your brand through ChatGPT, Claude, Perplexity and Google and send a visibility score plus your three priority fixes within 48 hours. There are no long-term contracts, so you can judge the work on its results.

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Every case above started with one call.

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