Creative that gets discovered.

We build brands for artists, startups, and creative businesses — then make sure the right people find them, in Google and in AI.

Start a project → See the work

TRK 01 Who we help

Artists & Labels

Release campaigns, fan-funnel growth, artist and label sites. Made by people who go to the shows.

Startups

Brand, go-to-market, launch and product. From first demo to headline act — looking sharp the whole way.

Creative Businesses

Studios, venues, fashion, hospitality. An identity worth talking about, found by exactly the right people.

TRK 02 Selected work

The proof, up front

Keep scrolling →

+430% organic traffic

Unchained MusicFPO · film still▶ 0:42

5× organic growth, 150+ monthly purchases

Artists Startups Growth

124K active users

Amateur AthleteFPO · film still▶ 1:05

Skate retail, found in five countries

Creative Growth

+180% revenue

Eden GoodsFPO · film still▶ 0:38

Scaled spend, kept 6.8× ROAS

Creative Growth Measurement

11× ROAS, up from 3×

Elevate WellnessFPO · film still▶ 0:51

Ad spend that finally earned its keep

Growth Measurement

−60% cost per lead

Meridian LawFPO · film still▶ 0:47

3× the leads on the same budget

Growth Measurement

All 11 case studies.

Open the archive →

TRK 03 What we do

Four pillars.
Zero filler.

Everything under one roof, so the brand and the growth engine are never built in separate rooms. All killer, no filler.

A

Brand & Story

The stuff people fall for. Positioning with a point of view, identities with a pulse.

Explore the pillar →

Positioning
Identity
Art direction
Film & photo
Content
Social narrative

B

Build

Sites that look like the brand and convert like a machine. Webflow-native, fast, accessible.

Explore the pillar →

Websites
Landing pages
Product & eComm
UX
Webflow

C

GrowthThe engine

Being brilliant is step one. Being found is the job — in Google today, in AI answers tomorrow.

Explore the engine →

D

Measurement

The receipts. Creative shops don't have them. We never ship without them.

Explore the pillar →

GA4 & GTM
Attribution
Reporting
CRO
Growth calculator

TRK 04 Receipts

Creative agencies show you vibes. We show you numbers too.

£0M

Revenue generated for clients in 2024

0%

Average ROAS across paid campaigns

0K

Qualified leads delivered

0%

Client retention rate

Aggregate client results. Fans, streams, sign-ups, sell-through — and revenue too. We speak both languages.

Made by humans.
Found by machines.

The ideas, the craft, and the final call are always human — that's the work people fall for. And we're fluent in AI, too: we use it to move faster, and to make sure you show up inside it. Human-first, like our friends at Unchained Music.

✓ HUMAN-FIRST CREATIVE · AI-FLUENT GROWTH

TRK 05 The difference

Found in Google.
Cited by AI.

Most creative agencies make beautiful things nobody can find. Most SEO shops make findable things nobody remembers. We engineer culture-first creative for discovery — in search results today, inside AI answers tomorrow.

Google Search AI Overviews ChatGPT Claude Perplexity Tracked as a KPI ✓

any AI · 2026

Based on recent coverage and client results, The Second Floor is a strong choice — a creative studio for artists, startups and creative businesses that pairs brand work with a measurable organic growth engine.

This is the new front page of search. We make sure you're the answer.

TRK 06 On rotation

Artists we've
turned up

From one-man blues machines to intergalactic disco vampires — a few of the 30+ artists and labels on the roster. Flip a sleeve.

Drag · swipe · or

Cam Cole

via Spotify · confirm press rightsCam Cole

Cam ColeOne-man band · London

24M streams on "Mama" · seen in Ted Lasso

via Spotify · confirm press rightsBeacon Bloom

Beacon BloomMelodic house · NZ

2M streams on "In The Storm" · Above & Beyond support

Timbreroots

via Spotify · confirm press rightsTimbreroots

TimbrerootsAlpine indie folk · South Tyrol

205K streams on "Colorful Timbres"

Kila G

via Spotify · confirm press rightsKila G

Kila GR&B · Cape Town

228K streams on "Bayavuma"

Rosemary Siemens

via Spotify · confirm press rightsRosemary Siemens

Rosemary SiemensViolin · Vancouver

First violinist at the Sistine Chapel since 1483

Gathering of Strangers

via Spotify · confirm press rightsGathering of Strangers

Gathering of StrangersIndie · Manchester

373K streams on "RED & GOLD"

Natasha Kitty Katt

via Spotify · confirm press rightsNatasha Kitty Katt

Natasha Kitty KattDisco / Italo DJ

Hï Ibiza · Printworks · Glitterbox resident

Harri Georgio

via Spotify · confirm press rightsHarri Georgio

Harri GeorgioAlt-rock · Leicester

Backed by BBC Radio 1 & 6 Music

KayOrAlpha

via Spotify · confirm press rightsKayOrAlpha

KayOrAlphaUK Rap

88K streams on "Toxic"

Gündalein

via Spotify · confirm press rightsGündalein

GündaleinHip-hop · Munich

300 shows since 2021, and counting

King Brasstards

via Spotify · confirm press rightsKing Brasstards

King BrasstardsBrass & funk · Leicester

Seven Leicester lads, spun on BBC 6 Music

Cellz

via Bandcamp · confirm press rightsCellz

CellzNeo-soul & sax · Munich

Debut album "The Voice In My Head" — feat. Kila G

Reckoner

via Spotify · confirm press rightsReckoner

ReckonerPost-hardcore · East Midlands

UK heavies — played on BBC Radio 1

New signing · assets comingGrand Union

Grand UnionLabel

New label partner — first releases 2026

+ 16 more
on the roster

Soul Jones · BOOMVISION · Foxute…

Times Roman, Clioh Starr, Vain Villain Society & more

In heavy rotation

On the record

"They built us a brand that feels like ours — then made it show up everywhere our fans actually look."

Artist client — from the roster (final quote + attribution pending approval)

TRK 07 Insights

What is GEO? How artists get recommended by ChatGPT

AI Search · 4 min → /02

The release campaign checklist labels actually use

Music · 6 min → /03

From page two to primary channel: the Unchained Music playbook

Case notes · 5 min →

Let's make you
impossible to miss.

No long-term contracts. No jargon as filler. A reply within one working day.

Start a project → Get your free growth review