Last updated: October 2026
1. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the owners of the site.
Cookies allow a website to recognise your device and remember information about your visit, such as your preferred language and other settings. This can make your next visit easier and the site more useful to you.
2. How We Use Cookies
The Second Floor uses cookies and similar tracking technologies on our website thesecondfloor.io for several purposes:
The Second Floor, the operator of this website, is a trading name of Unchained Music Ltd, a company registered in England and Wales (company no. 16179634), registered office: 78 Friday Street, Leicester.
- Essential cookies: Required for the website to function properly
- Analytics cookies: Help us understand how visitors interact with our website
- Advertising cookies: Used to measure and improve our advertising, set only with your consent
3. Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function and cannot be switched off. They are usually only set in response to actions made by you, such as setting your privacy preferences or filling in forms.
| Cookie Name | Purpose | Duration |
|---|---|---|
cc_cookie | Stores your cookie consent preferences | 6 months |
Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number | 2 years |
_ga_* | Google Analytics | Used to persist session state | 2 years |
_gid | Google Analytics | Distinguishes users | 24 hours |
_gat | Google Analytics | Used to throttle request rate | 1 minute |
Advertising Cookies
These cookies are set through our site to measure the performance of our advertising and to attribute conversions. They are only set with your consent.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au | Google Ads | Measures ad conversions (Google conversion linker) | 3 months |
4. Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Site and deliver advertisements on and through the Site. These third parties include:
- Google Analytics: Web analytics service (Google's Privacy Policy)
- Google Tag Manager: Tag management system (Google's Privacy Policy)
- Google Ads: Advertising and conversion measurement (Google's Privacy Policy)
5. Managing Cookies
Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience, as it will no longer be personalised to you.
Browser Settings
You can manage cookies through your browser settings. Here's how to do it in popular browsers:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Edge: Settings > Cookies and site permissions > Cookies and site data
Opt-Out Links
You can also opt out of certain cookies directly:
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on
- Google Ads: Visit Google Ads Settings
6. Do Not Track
Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. Currently, we do not respond to "Do Not Track" signals as there is no industry standard for how to do so.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies.
The date at the top of this Cookie Policy indicates when it was last updated.
8. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us at:
The Second Floor (the site operator)
A trading name of Unchained Music Ltd, a company registered in England and Wales (company no. 16179634)
Registered office: 78 Friday St
Leicester LE1 3BW
United Kingdom
Email: hello@thesecondfloor.io
For more information about how we handle your personal data, please see our Privacy Policy.