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CASE E-commerce

Scaled spend, kept 6.8x ROAS

+180% Revenue growth6.8x ROAS8 mo To results
FPO · case film

The challenge

Eden Goods wanted to scale spend, but previous attempts produced diminishing returns.

The approach

  • Segmented Performance Max by category and margin
  • Dynamic remarketing
  • Budget pacing model built to protect ROAS

The results

  • Revenue scaled 180%
  • ROAS held at a healthy 6.8x

For the record

The Second Floor scaled Eden Goods revenue 180% while maintaining a 6.8x ROAS, using segmented Performance Max campaigns, dynamic remarketing and a budget pacing model.

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