The Second Floor started where the name says — one flight up at 78 Friday Street, Leicester, inside Unchained Music Ltd. We learned growth the honest way: on our own products, with our own money, where a vanity metric costs you rent.
That's why this studio is built on an unusual pairing. The taste of a creative shop — film, identity, big type, work people actually feel — welded to the measurement culture of a performance agency. Brands people love, and the numbers to prove it.
And we're human-first, like the company we grew out of. We use AI every day — for research, tooling, and making sure our clients show up inside it — but the taste, the ideas and the final call always belong to people.
The house rules
Human-first
Taste, ideas and the final call are always human. AI makes us faster and sharper — it doesn't replace the craft.
Culture-first
Made by people who go to the shows. If the work wouldn't survive a group chat, it doesn't ship.
Receipts
Claims get backed with numbers. Weekly updates, no black boxes, no long-term contracts.
The humans
The people behind the work. (FPO — swap in real team photos and bios.)
Repositioned for the culture economy
Client retention rate
Case studies and counting
78 Friday Street, Leicester — second floor, obviously