3x the leads on the same budget

-60% Cost per lead3x Lead volume6 mo To results

FPO · case film

The challenge

Meridian Law faced unsustainable Google Ads costs and inconsistent lead quality.

The approach

Campaigns restructured to align with service offerings
Strategic negative keywords
Landing pages optimised for conversion

The results

Lead volume tripled
Cost per lead dropped 60%
Lead quality improved significantly

For the record

The Second Floor cut Meridian Law cost per lead by 60% while tripling lead volume in six months through a Google Ads restructure, strategic negative keywords and conversion-optimised landing pages.

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