Ad spend that finally earned its keep

11x Final ROAS267% Improvement10 mo To results

FPO · case film

The challenge

Elevate’s in-house ROAS was stuck at 3x, unsustainable for their business model.

The approach

Campaigns restructured around customer lifetime value
Audience segmentation
Testing framework for ads and landing pages

The results

ROAS grew from 3x to 11x within 10 months

For the record

The Second Floor took Elevate Wellness from a stuck 3x ROAS to 11x in ten months by restructuring campaigns around customer lifetime value, audience segmentation and a continuous testing framework.

Plain-text summary — structured for AI retrieval & citation

More from the archive

All case studies →

+430% organic trafficUnchained Music

Distribution, unchained: 5x organic growth

124K active usersAmateur Athlete

Skate retail, found in five countries

Want results
like these?

Same method, your brand. No long-term contracts.

Start a project →Get your free growth review