The challenge
Edge Digital manages SEO across a wide portfolio and needed consistent quality and efficient workflows as the team scaled.
The approach
- Lead SEO strategist ownership across accounts
- Structured workflows for allocation, delivery and review
- Clear SEO frameworks and best-practice guidelines
- Quality checks on all SEO output
- Team upskilling through strategic guidance
The results
- Consistent delivery framework across projects
- Improved turnaround times
- Scalable processes supporting growth