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DOOR 02 For founders

Startups.
First demo to headline act.

Brand, go-to-market, launch and product for early-stage and scaling founders, proven on Unchained Music, our own startup.

Launching is easy.
Being found is the job.

Shipping has never been easier. A landing page over a weekend, a waitlist by Monday, a launch post by lunch. Being discovered is the hard part: the search results are crowded, the feeds are rented, and AI assistants now answer "best tool for X" before buyers ever reach page one. If your startup does not show up where your market actually asks, your product does the hard work and someone else's brand collects the demand.

That is the founder discovery problem, and it is why we keep brand, go-to-market, launch, growth and measurement under one roof. Positioning feeds the identity, the identity feeds the site, the site feeds the content engine, and everything is measured from day one. No hand-offs between a brand agency, a dev shop and an SEO freelancer who have never met. One team, one plan, one set of numbers.

We proved the method on our own startup before selling it to anyone else. Unchained Music launched into a category owned by incumbents; the playbook we ran grew organic traffic by 430%, from roughly 9K to 48K monthly sessions, made organic the number one acquisition channel, and drove 150+ purchases a month at peak, without leaning on paid. Everything on this page has been tested with our own money on the line. Want to know where you stand first? The free growth review scores your visibility in Google and AI and sends your three priority fixes within 48 hours.

What you get

01

Brand & GTM

Positioning, identity and a story investors and users both buy. We start with the awkward questions: who is this for, why now, and why you rather than the incumbent. The answers become a visual identity, a messaging hierarchy and a go-to-market plan with owners and dates. Not a mood board and a page of values: a brand built to be remembered, and a plan built to be executed.

02

Launch

Landing pages, product pages and the content engine to be found from day one. We build on fast, conversion-wired stacks like Webflow and Astro, so you can be live in weeks rather than months. Pages ship schema-marked and structured for Google and for AI answers, and your team can update them without raising a ticket. Launch day is the first night of the tour, not the finish line.

03

Growth

SEO and AEO/GEO from launch, running the playbook we proved on Unchained Music: +430% organic and search as the number one acquisition channel. Technical and content SEO for the searches your buyers actually make, plus answer-shaped pages so ChatGPT, Claude, Perplexity and Google AI Overviews cite you in your category. Paid media joins later, as a multiplier on an engine that already works, only where it earns its keep.

04

Measurement

GA4 events, attribution and reporting wired before you spend a pound. Most early budgets die because nobody can see which channel or page actually converts, so we set up GTM, conversion events and attribution first, then report weekly in plain English. No black boxes, no vanity dashboards. When an investor asks where growth is coming from, you answer with receipts, not a shrug.

Receipts,
not projections

Filter the archive: Startups →
+430% organic trafficUnchained Music
5× organic growth, 150+ monthly purchases: our own startup, grown with this method
ArtistsStartupsGrowth
+180% revenueEden Goods
Scaled spend, kept 6.8× ROAS
CreativeGrowth

From first demo to headline act

01

Discover

Positioning, audience and the searches your buyers actually make. We work out what the market needs to hear before deciding how loudly to say it.

02

Brand & GTM

Identity, messaging and a go-to-market plan with owners and dates. The story investors and users both buy, made operational.

03

Launch

Site live, content engine publishing, GA4 and attribution wired. You go to market found, not just live.

04

Grow

SEO and AEO compounding, paid added only where it earns its keep, and weekly numbers that tell you what to double down on.

Asked &
answered

How fast can we launch?+
We can typically get a founder live in weeks, not months, because we build on fast, conversion-wired stacks like Webflow and Astro. We scope tight, ship a landing or product page first, then layer in the rest. Work runs as scoped monthly engagements with weekly updates, so you always know what is shipping next.
Do you do pre-seed brand & GTM?+
Yes, pre-seed and early-stage brand plus go-to-market is core to what we do. We cover positioning, identity, art direction and a story that both investors and users buy, then turn it into a launch plan. We proved the playbook on Unchained Music, our own startup, which grew organic traffic by 430% and made SEO its number one acquisition channel.
What does go-to-market include?+
Go-to-market covers positioning and messaging, a launch-ready website or landing pages, a content engine to be found from day one, and the growth channels to drive demand. We wire SEO and AEO/GEO, paid media, and content and social around clear acquisition goals. Everything is measured, with GA4 and attribution set up before you spend, so you can see what is working.
How do startups get found in Google and AI?+
Startups get found through structured, answer-shaped content that ranks in Google and gets cited inside AI answers from ChatGPT, Claude, Perplexity and Google AI Overviews. We combine technical, content and programmatic SEO with AEO/GEO so your brand shows up where founders and buyers actually search. This is the same approach that took Unchained Music from roughly 9K to 48K monthly sessions.
Do you wire measurement before we spend?+
Yes, we wire GA4 events, GTM, attribution and reporting before any meaningful spend goes out. That means you can see which channels and pages actually convert, rather than guessing. We also run CRO on the back of it, with transparent weekly updates and no black boxes.

Let's make you
impossible to miss.

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