Key takeaways
- Unchained Music grew from ~9K to 48K monthly organic sessions in 18 months — a 430% increase.
- SEO became the #1 acquisition channel with 150+ monthly purchases attributed to organic.
- The playbook: technical foundations first, keyword-led content second, internal linking third.
Outline (Phase 2 draft)
The full teardown of the Unchained Music case: what we prioritised in months 1–3 (technical + architecture), how the content engine was sequenced, which internal-linking moves built topical authority, and the monthly numbers from launch to channel #1.
Full article to be written before launch — see the case study for the complete results.