Key takeaways
- A release campaign starts six weeks before the drop, not on release day.
- Pre-save funnels, landing pages and content calendars do the compounding work.
- Measurement is set up before the first asset ships — streams, fans, sign-ups, sell-through.
Outline (Phase 2 draft)
Six weeks out: positioning and assets. Four weeks: pre-save funnel and landing page live. Two weeks: content calendar rolling, playlist and press outreach. Release week: coordinated push. Post-release: read the data, roll fans forward to the next drop.
Full article to be written before launch — this stub holds the slug and metadata.