Select your services
Your current numbers
Projected additional annual revenue
£0
based on SEO + Paid Media +0New leads per month
£0Monthly revenue uplift
0×Return on investment
3mosEstimated time to ROI
−£0/moprojected saving on wasted ad spend
Estimated monthly investmentfrom £3,500/mo
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Projections are estimates based on average results across The Second Floor's client base (3.2× lead growth, 847% average ROAS, −47% CPA). Your results will vary with market, competition and starting position. This is a planning tool, not a guarantee.
Asked &
answered
How accurate is this calculator?+
The calculator gives a directional estimate, not a guarantee. It applies blended averages from our own client work (roughly 3.2× more leads and an aggregate 847% ROAS) to the numbers you put in, so your real outcome will depend on your market, margins, starting point and budget. Treat the result as a sensible starting hypothesis we can pressure-test together on a free strategy call.
Where do the numbers come from?+
The numbers come from real, named client results across SEO and paid media. Examples include Unchained Music at +430% organic, Eden Goods at +180% revenue on 6.8× ROAS, Amateur Athlete growing to 124K active users, and Williams Homes booking 550+ appointments. You can see the full set of case studies on our work page.
What's in the monthly investment figure?+
The monthly investment represents a scoped engagement with us, not your ad spend. We work in scoped monthly engagements with no long-term contracts and transparent pricing, so the exact figure depends on the services and pace you choose. You always get weekly updates with no black boxes and a reply within one working day.
Will my results really look like this?+
Possibly, but it depends on your starting point, market and margins, so treat the output as a model rather than a promise. The averages behind it are real client outcomes, yet every business is different and compounding organic growth takes time to build. The honest way to find out is a free growth review, where we send a visibility score and the three fixes that matter most within 48 hours.
What should I do with my result?+
Use it to decide whether a conversation is worth your time, then book a free 30-minute strategy call so we can sanity-check the assumptions against your real data. We will tell you honestly whether the projection is realistic and where the fastest wins are. There are no long-term contracts, so there is nothing to lose by testing the model with us.